The Challenge:

Create a short (max 40 seconds) promotional video to advertise The Otaku Box — a monthly anime subscription box — for their YouTube channel. The video needed to reflect their brand identity while appealing to anime fans already active on YouTube.

🧠 My Approach:

Although I wasn’t familiar with anime culture at the start, I dove deep into the world of Otaku to ensure the tone and visual language resonated with fans. I watched multiple unboxing and product review videos to understand viewer expectations, and made note of editing patterns (fast cuts, hype music, pop graphics). Using the provided branding kit and guidelines, I storyboarded a structure that highlighted product variety, subscription value, and fan excitement.

🎯 The Outcome:

I delivered a high-energy 40-second promo video and a custom-designed thumbnail optimized for YouTube. The video featured fast-paced editing, striking text animations, and music-driven visuals to appeal to anime fans. The thumbnail used bold typography, vivid product shots, and eye-catching composition to drive clicks.

💡 What I Learned:

This project sharpened my skills in adapting to unfamiliar subject matter, working fast with client constraints, and creating emotionally compelling video content for niche audiences. It also reaffirmed the importance of cultural immersion when editing for a specific fanbase.

👯‍♀️ Credits:

Video editing, animation, thumbnail — by me. Client direction and brand assets — The Otaku Box team.