The Challenge:

Design a dynamic teaser for SawalifSports, The Digital Tree’s MENA-focused football podcast, aimed at capturing the fast-paced energy of regional sports culture and building excitement around the show.

🧠 My Approach:

I developed two distinct teaser concepts, blending grunge-style visuals, street-inspired textures, and fast-paced editing. To reflect the authentic feel of MENA football, I layered in a passionate Arabic commentator's voice capturing the emotional thrill of a sudden goal. Podcast footage and bold motion graphics were combined to evoke immediacy and connection with the regional audience.

🎯 The Outcome:

Although the teasers were ultimately not published, they were positively received by the internal team—earning enthusiastic praise from the company’s CEO for their creative direction and energy.

💡 What I Learned:

I gained valuable experience in creating culturally resonant sports content and experimenting with bold design choices. It was also a reminder that strong creative work can still make an impact even if it doesn't get published.