The Challenge:

Transform fast-paced and complex tech topics into culturally relevant, engaging video stories in Arabic—positioning SawalifTech as an accessible and authoritative voice on technology in the MENA region. The goal: make content that resonates across YouTube and Instagram without relying on paid promotions.

🧠 My Approach:

I edited with clarity and pace in mind—using clean cuts, crisp typography, and Arabic subtitles to enhance accessibility. Each segment featured a strong narrative arc, drawing viewers into innovation stories, gadget insights, or real-world tech impacts. I wove in culturally familiar visuals and tone to connect with Arabic-speaking audiences and maintained a dynamic rhythm to keep engagement high.

🎯 The Outcome:

The video served as a flagship case study for SawalifTech’s brand identity—helping them scale organically: Instagram grew from 0 to 140K followers, and YouTube reached 30K subscribers—all achieved without paid ads. The piece reinforced the platform's reputation for translating tech into engaging, human-centric stories.

💡 What I Learned:

I honed my skills in culturally tailored editing, sentence-level storytelling, and rhythmic pacing tailored to Arabic-speaking audiences. I also proved that narrative-driven, organic video can build a strong community without paid amplification—refreshing my understanding of performance editing in digital media.