The Challenge:

Create a powerful launch video to announce The Digital Tree’s expansion into KSA and Egypt. The goal was to reflect the agency’s 13-year legacy in the Arab region while highlighting its vision for the future—blending technology, storytelling, and regional expertise in a fast-evolving digital landscape.

🧠 My Approach:

I focused on shaping a bold and emotionally resonant narrative that emphasized human insight in an AI-driven world. Working with The Digital Tree’s core messaging and voice, I built a visual rhythm that mirrored their growth story—rooted in creativity, branching into new territories. I used cinematic pacing, typography, and sound design to convey both credibility and inspiration.

🎯 The Outcome:

The final video captures the essence of The Digital Tree’s evolution: a creative agency grounded in cultural understanding, now ready to scale. The piece was featured across platforms to mark their 2025 milestone and used as a statement of intent for the next phase of their journey.

💡 What I Learned:

This project deepened my experience in brand storytelling at a strategic level, especially in aligning creative execution with long-term vision. It also strengthened my ability to merge abstract brand values with clear visual identity and emotional tone.

Although this was my final project at The Digital Tree, I’m incredibly grateful for everything I’ve learned over the past 4 years. Thank you to every team member who made the journey meaningful — and a special thanks to Shakeeb Hammad, who hired me and truly changed my life for the better, and to Omar Hariz and Maher Dau for always believing in me and my skills.