The Challenge:

Craft an enticing travel promo to showcase Saudi Arabia’s hidden gems and spark global interest. Using The Digital Tree’s in‑house Travel & Tourism vertical under the DT Network solution, the aim was to reach and excite audiences from over 54 countries in just a few minutes.

🧠 My Approach:

I curated a visual journey, combining cinematic footage of Visit Saudi's iconic landscapes and cultural moments with dynamic typography and sound design. The focus was on balancing grandeur and authenticity—celebrating both the mystical and modern aspects of the Kingdom. Pacing was key: each clip flows seamlessly to guide viewers through Saudi’s diverse experiences, while on‑brand motion graphics kept things polished and cohesive.

🎯 The Outcome:

The final video generated significant buzz across social channels and travel platforms, inspiring audiences worldwide to explore Saudi Arabia. It became a flagship piece for the DT Network’s tourism vertical—garnering engagement from viewers across 54 countries and positioning Saudi as a must-see destination.

💡 What I Learned:

This project deepened my expertise in storytelling for travel and tourism—especially in crafting emotional resonance through visuals and pacing. I honed my ability to blend cultural authenticity with cinematic flair and learned how to make a destination feel both epic and intimate in under three minutes.