The Challenge:

TuneHub was a brand-new podcast marketing platform preparing for its public launch. The client needed a high-impact teaser video to introduce the brand and its vision to potential partners and advertisers in the GCC region. The brief emphasized data-driven messaging, storytelling through voiceover, and a sleek, modern aesthetic—but the only brand assets provided were the logo and its color palette.

🧠 My Approach:

I began by crafting a custom moodboard to define the brand’s visual tone and direction, drawing inspiration from modern tech and media aesthetics. After aligning with the client on the look and feel, I created a storyboard incorporating voiceover-driven narrative, dynamic animated typography, stock footage, and real case studies from Promofix's existing campaigns. I also integrated key statistics and regional insights to emphasize the platform’s relevance and market opportunity, all while ensuring seamless transitions and cohesive motion design.

🎯 The Outcome:

The final video presented TuneHub as a forward-thinking, data-savvy solution for brands entering the podcast space. It featured a fast-paced, engaging structure that combined industry stats, regional trends, and branded content into a compelling call to action. The video helped position TuneHub as a leading voice in the MENA podcasting landscape.

💡 What I Learned:

This project sharpened my ability to develop brand visuals from scratch, especially when full brand guidelines were not provided. It also strengthened my script-to-screen workflow, especially in coordinating visual pacing with narrated content and integrating infographic elements effectively within a commercial storytelling framework.

👯‍♀️ Credits:

Script & Brief by Promofix Creative Direction by The Digital Tree Supervised by Mehr Hussain